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Starbucks Aims for 1000 Stores in China in 2013
You might think that Chinese people are only used to drinking tea, but the middle class is growing. It’s exactly …
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Starbucks Opening Teavana ‘Tea Bar’ in New York
Starbucks, the global coffee giant is opening it’s first tea bar in New York, according to the Huffington Post. To …
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Global Starbucks Succeeds In Tea Oriented China By Adopting Local Strategies
Though we recently discussed the decline and exit of Nestea (a Coca Cola & Nestle Joint Venture) in China, Starbucks …
View ArticleStarbucks Tries It Again, Starts Selling Milk Tea in China
One time I walked into a Starbucks in China and found that they’re selling authentic Chinese tea such as Biluochun green tea and Jasmine tea in tins. I found it strange, since Starbucks wouldn’t be my...
View ArticleWhy Starbucks Failed Badly To Make Teavana Enter Heaven
During the end of 2012, Starbucks announced its acquisition of Teavana, a high-end retailer of loose leaf tea. The coffee chain dreamed big and announced in 2014 that it was ready to conquer the 90...
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